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This doc outlines the partnership between become1 and Joy_, centered around the Wish Saving feature — a high-engagement, tax-compliant employee benefit that increases activation and monetizes existing Sachbezug volume through Joy_’s infrastructure. It covers value proposition, user journey, gifting add-ons, and technical setup in a plug-and-play format. 📖 Reading time: ~5–6 minutes.
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Gifting Technologies Titus Hüsken 📧 [email protected] 📞 +49 172 765 9709
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Joy_ provides a fully integrable infrastructure for tax-free employee benefits – centered around a single, high-engagement feature: Wish Saving. Employees can select any product from any brand in any online shop and allocate their monthly non-cash benefit to save up for it over time.
By integrating Joy_, become1 adds a highly flexible product layer to its offering — increasing emotional relevance, engagement, and monetization potential, all with minimal technical effort.
become1 already offers a strong benefits foundation. What’s missing — but fits perfectly — is enabling employees to access real, physical products they truly care about.
With Joy_, employees can define a personal wish — and save up for any product they want, no restrictions. This freedom increases emotional connection, perceived value, and long-term engagement with the benefit.
It’s a simple way for become1 to provide a more personalized, empowering experience — and deliver measurable value to their corporate clients.
An employee picks any product they want — a tech gadget, fashion item, kitchen appliance, or anything else. Each month, their €50 benefit is saved toward that item.
The experience is emotional, visual, and highly motivating.
How it works — in 6 simple steps:
Welcome & Intro
Users get a short intro explaining how they can save up for a personal wish using their €50/month benefit.
Product Selection
They search or paste a link to their dream product. Joy_ finds it across all online shops — or suggests options via smart assistant.
Product Setup
Details like color or size are confirmed. The product becomes their “wish” and savings target.
Dashboard Tracking
The journey is visualized in a sleek dashboard — showing savings progress in real time.
Monthly Contributions
The €50 Sachbezug flows into the wish automatically. Employees can optionally add private money to speed things up.
Automated Purchase & Delivery
Once fully funded, Joy_ handles everything: sourcing, payment, and shipping. The item is delivered to their home.
This journey is proven to increase usage rates dramatically — exceeding 92% monthly activation (based on our last year customer data). And the emotional connection to the product strengthens platform stickiness and long-term satisfaction.
Redemption Flow: From Wish to Delivery
become1 owns the UX. Joy_ powers the infrastructure.
The Joy_ backend is modular and API-first — giving become1 everything needed to launch Wish Saving under their own brand, without building or maintaining anything internally.
Wish Saving offers become1 a new premium feature that is both financially attractive and easy to implement – with a clear, low-risk path to testing it.